The way people are consuming internet data is changing dramatically. One of the biggest trends impacting internet consumption is video. In its recent A2/M2 Three Screen Report, Nielsen Research has revealed that online video viewing has increased significantly in the second quarter of 2012, with their figures showing a massive 50% surge in online video viewing time. This means that people are spending an additional 60 minutes viewing video.
This change in how consumers view the internet is likely to be reflected across all media, including job boards, career related sites and company’s career sites. Job seekers will be expecting to be able to engage with employers via a recruitment video and if you as an employer want to effectively engage with today’s job seekers, video presentation must be a key part of your hiring strategy.
Job Seekers Like Recruitment Videos
In fact, there is clear evidence that using a recruitment video will help to drive candidate engagement. Yes, research from Careerbuilder revealed that job advertisements with video icons are viewed 12% more than postings with no video icon. Job advertisements with video icons achieve a 34% greater application rate than advertisements without a recruitment video.
This shows there is not only a behavior shift happening with job seekers, but also an attitude shift. Job seekers expect employers to engage with them using a recruitment video.
I guess it is all well and good us telling you that you need to integrate video with your job advertisements, but what type of recruitment video should you be integrating? There are several kinds of effective corporate career videos and I have listed some of the most popular ones below.
- Review of company products and service
- Classic ‘day in the life’ of an employee
- Office, facilities and grounds tour
- Team building and company events
- A ‘What I like about working here’
You can of course create your own type of recruitment video, but it’s important that you make sure the video is positive and reflects the culture and some aspect of the working environment/experience.
Image: M4D Group/Flickr
Author: Kazim Ladimeji
Kazim Ladimeji is a Chartered Member of the Chartered Institute of Personnel and Development, and has been a practicing HR professional for 15 years. Kazim is the Director of TheCareerCafe UK: a resource for start-ups, small business and job seekers.
Great article Kazim! You’re right, the way people consume information is video. Over the past five years, the time spent viewing online videos has increased 638.6 percent. Millenials spent high school and college laughing over YouTube videos, they’re used to it. Video is the way the interview process is evolving. It’s hard to truly learn about a candidate or company from bullet points.
The research stats you are quoting appear to be from 2009! Your link to Nielsen’s latest A2/M2 Three Screen Report, takes you to an article from Envano Marketing, who inturn has sourced their info from Marketing Vox. When you click on that link, it appears the information being quoted is from the second quarter of 2009 from Q2 08; article entitled: Nielsen Three-Screen Report: Mobile Video Users Leaps 70% in Q2 09.