For months now, Maroon 5 has had a chart topping hit with their song “Moves Like Jagger.” Lead singer Adam Levine extols the dancing abilities of Rolling Stones front man Mick Jagger, and we have to agree – he has been wowing fans for an incredible 50 years!
While we’re impressed with his moves, we are also impressed with his commitment to research. Mick Jagger and the Rolling Stones honed their sound carefully by researching the music and performances of a variety of bands. So, how can you incorporate their style into your recruitment strategy and research like Jagger?
Scope out the competition. When the Rolling Stones were getting started as a band, Mick, Keith and the gang would head out to see other bands and performers. They took inspiration and let musical genres they liked inspire their sound.
You can do the same by checking out what your competitors are doing to recruit your target talent. Are they using methods or approaches you hadn’t given a chance or even thought of? Don’t steal their moves, but do your research and take away some of your favorite ideas to develop your own unique recruiting strategy.
Find out how you’re doing: The Rolling Stones can gauge how well they’re doing based off the charts and concert ticket sales. How can you tell where you stand? Start by following up with candidates after the interview process. Anonymous surveys can offer insightful information about both the interview and application process, things that most would never point out while they were still in the running.
Test, test, test. Not everything the Rolling Stones do is perfect the first time. They have a trusted group of people to share new music and ideas with before release. To follow their lead, you can try A/B testing, something marketers do frequently.
Send out the same information in different formats, worded differently or with other subtle changes to see which garners the most response. Trying different methods and comparing will help you determine what will be successful for your organization. You can experiment with job postings, email blasts, advertisements and more, but remember to carefully plan and compare your testing strategies so results are meaningful.
Check back in. The Rolling Stones don’t just forget about their fans once they have them hooked. They constantly release new songs and gauge fans reactions to keep them happy.
To keep new hires happy and retain great people, check in with them regarding your recruitment process once they’re settled in. Ask about their interactions with your recruiters, accuracy of expectations set about the role, perceived culture and more. Also ask them for their opinions on how the process can be improved to make it less painful for future recruits.