Engaged employees are highly motivated, perform better and more likely to stick around than their lackadaisical counterparts, so it’s critical to find out what drove them to your company and what motivates them to stay.
And we’re not just talking about generalized employee engagement surveys.
It’s time to really focus on identifying your top, most successful and engaged individuals and finding out what makes them tick. After all, it’s these folks who are vested in your company and continue to push the business forward because they’re not just happy – they actually care.
3 Big Reasons You Must ID and Understand Engaged Employees
Aside from the obvious fact that engaged employees are, well, engaged, there are a few specific ways identifying these individuals and getting their candid feedback can benefit your business.
1. You can improve your ability to target quality job seekers. One of the first steps in talent attraction and recruiting is to develop an ideal candidate profile that will help you map out your strategy. By evaluating your top performers, you’ll be able to select appropriate channels for sourcing similar candidates and save time when visually screening resumes.
2. You will learn how to better tailor your recruitment marketing. Once you know who you’re going after, talent attraction and engagement will be much easier. However, you still must consider your recruitment advertising and how you will portray your company and career opportunities. Instead of simply assuming you offer great benefits or that top performers love the culture, go directly to the source to find out. You may be surprised what it is that attracted your engaged employees to the company to begin with and what will keep them there for years to come. Use their feedback in your job postings, recruitment videos and more.
3. You’ll ultimately increase retention rates, positively impact your bottom line. By creating an environment where your highly engaged employees have a voice, they’ll feel even more like a key part of the company and want to continue being successful for you long-term.
What other opportunities can communication with your engaged employees create? Share your examples below.
Image: Barb Steinacker/Flickr
Author: Autumn McReynolds
Autumn McReynolds is a master of communication, and with two years in the recruiting industry and over five years of experience in journalism and content creation, she was thrilled to take her career in a new direction as a Blogger and Content Strategist focused on talent acquisition in the digital age. In addition to writing, Autumn spends her time managing social media accounts for business and pleasure. Follow her on Twitter @AutumnMcRey.
