If social media is the greatest thing since sliced bread, consider Pinterest hot and fresh out of the oven. A social platform in the form of a virtual bulletin board, users can pin interesting photos, recipes, art or just about anything to their personalized boards with a link back to the original online source. Similar to other social-based platforms, users can follow others, comment and even re-pin something they’ve seen.
The Facts About Pinterest
Since its launch, the site has seen unprecedented growth. According to Compete, not only have the unique visitors skyrocketed from 700,000 to almost 20M in the past year alone, about 25% of consumers say they have purchased a product or service after initially discovering it on Pinterest. Additionally, research shows that 25% of consumers are spending less time on other social sites to devote more time to Pinterest, while 15% of Pinterest users say they aren’t even present on other social sites.
For recruitment and employer brand, Pinterest has a lot to offer. It provides a unique space for fun and professional brand building, opening the door for companies to communicate visually and engage talent in a new way. It is a space where you can promote original content – like infographics and charts – while sharing great content from other organizations. Similar to other social platforms, the key to success is a balance between sharing and actively engaging your network.
Pinterest for Employer Brand Building
So, how can you use Pinterest to visually communicate your employer brand? Start by developing a strategy that appeals to your audience and go from there. Here are a few ideas to get you started:
1. Showcase your values
2. Target your audience
3. Engage current employees
4. Build unique boards that feature careers, culture, departments, etc…
5. Actively connect with users that display similar interests and values
6. Just be present
Want more on how to use Pinterest for recruitment? Check out our post, highlighting each of the topics above. And don’t forget to share your Pinterest employment branding examples in the comments.