In a discriminating job market, both active and passive job seekers rely on employers for social interaction about career opportunities and company culture. Read our annual report on capturing the attention and loyalty of today’s job seeker....
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Author: Michele Richardson
A seasoned HR/organization development professional turned copywriter in 2005, Michele Richardson specializes in content strategy and writing for the digital world. When she’s not working or writing, you can find her curled up with a book and cup of Americano or training for her next half-marathon. Catch up with her on Google+ or Twitter.
[...] For more information, check out the Job Seeker Social Media Perceptions Report. [...]
[...] application to coordinate, schedule and post your content, new research shows you may be sacrificing fan engagement in a big [...]
[...] wall, and you can respond to them directly. Over half of job seekers using social media actually expect responses regarding career opportunities, corporate culture and potential employment, making interactivity critical in social [...]
[...] recruiter involvement. Studies report over half of job seekers follow a company in hopes to land a job and expect to get answers about employment on social networks. Responding to questions with a human [...]
[...] culture and why highly-skilled talent should work for you. Without a compelling story that resonates with your target job seeker audience, the allure of your company, and job opportunities, could be [...]
[...] The New Rules of Recruiting [REPORT] [...]
[...] that offer compelling content and engage in conversation. In fact, a majority of job seekers report connecting with companies because they want their career-related questions answered. But, problems arise when organizations [...]
[...] strong employment brand is key to attracting and retaining top talent for your organization. Job seekers must understand your culture, your values and what [...]
[...] reach. And AT&T does just that with a strategy that doesn’t rely on a single outlet for candidate attraction and engagement, but connects with talent through a number of digital [...]
[...] and nurturing before you can sit back and enjoy a steady flow of fan engagement. When starting your Facebook careers page, it’s critical to create a strategy, define your process and develop a solid content plan. These [...]
[...] communities will not make sourcing, screening or candidate engagement obsolete, but they do simplify the recruitment process as a whole, resulting in a better ROI. By developing deeper relationships with your pipeline, top [...]
[...] version. The trick is knowing how to create ads from scratch that are effective at attracting candidates on Facebook. Read on for 6 ways to make your Facebook recruitment marketing campaign a smashing [...]
[...] Lululemon Athletica shares yoga poses to get fans talking about the sport, asking questions and engaging with the community. For your employment brand, choose something intriguing about your company culture, career [...]
[...] Stoker said the ultimate goal of the session is to talk realistically about what’s going on in social media today and why it’s crucial to utilize it in recruitment [...]
[...] Campaigns are a great way to draw attention to a newly-launched online presence or increase activity and attract new users to an existing one. Although many marketing case studies focus on consumer brand campaigns, their successes (and failures) have taught us a lot that can be applied to recruitment marketing. [...]
[...] actually connecting with the right ones? Far more difficult. So the question remains, how can you engage highly skilled job seekers that fit within your [...]
[...] recruitment marketing campaign without it could mean a lower ROI. By coupling intelligence with social, mobile and other interactive tools, you’re creating a well-rounded strategy that’s prepped for [...]
[...] President of User Experience at Brazen Careerist and BrazenU host. “And they’re increasingly expecting employers to be in that space, so we created a program for recruiters to show them best practices in terms of reaching out to [...]
[...] his presentation, Rueff will also discuss passive and active candidates and how they research and connect with companies and jobs [...]
[...] your followers, replying to their tweets and encouraging interaction, you’re able to form a bond with desired talent, even if it’s a few years before they’re actively seeking a [...]
[...] comes to talent attraction and employee retention today, job seekers want your attention, and they want to interact with you online – whether it be on Facebook and Twitter or a platform designed specifically for talent [...]
[...] Happy 2012! We know you’ve had a busy conference season, but with the new year comes new learning opportunities. In just a few weeks, the Social Recruiting Strategies Conference is headed to San Francisco for a 3-day event that focuses on… you guessed it – social recruiting. [...]
[...] talent community members will flee – and fast – without engagement on your part. In fact, job seekers expect to find answers and possibly even land a job when they interact with your company through social [...]
[...] Attracting top-quality talent is no small investment, so follow this practical advice to ensure interactions at every stage of the application process reflects positively on your employment brand: [...]
[...] post was excerpted from Michele Richardson’s post on TalentMinded.com. Click here to read the full post and leave a comment. Share: Filed Under: HR & Recruiting About [...]