When it comes to recruitment, more employers are making online video a key component of their marketing mix. Companies are using this medium to attract better candidates, strengthen employer brand and improve efficiency for recruiters selling talent on what the company has to offer. If you’re new to the idea of using online video for employment branding, here’s recruitment video in a nutshell:
Who
Companies of all sizes and in countless industries are using video in creative ways. The medium gives businesses innovative ways to demonstrate products and services. And now, employers have adopted branded video as a standard part of their online presence. On average, adding video content within job postings has earned employers 12% more job views and a 34% increase in applications.
What
An effective recruitment video is typically 30 seconds to 2 minutes in length. The best performing videos are produced for easy streaming on your careers site, within job postings or on social sites like YouTube and Facebook.
When
Get started now! Top companies in recruitment marketing have a lead on building content, but it’s never too late to get started. Production companies who specialize in recruitment video can script, shoot and process video in less than a month. In the meantime, you can supplement professionally-created video with user-generated Flip video shot by current employees.
Where
Employers can post recruitment videos nearly anywhere online. The essential places are the company careers site, followed by anywhere they post jobs. And, if social recruiting is part of a brand’s recruitment mix, video content should definitely be posted on a Facebook careers page, Twitter account and YouTube careers channel. To really maximize the investment, package the files as downloadable podcasts for tech-savvy job seekers who consume content on mobile devices.
Why
As the fastest growing medium for content consumed online, video gives employers an interactive and affordable way to convey their employment value proposition. And, thanks to the viral nature of social networks and the speed at which rich content is shared digitally, companies can recruit from a wider audience faster than ever before.
How
Employers use online recruitment video to excite and educate potential candidates. Some highlight company culture, actual employees and perks. Others focus on one specific, hard-to-fill position and explain in greater detail what the role entails or address common misconceptions about the job.
Source: Streaming Talent ebook
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