The popularity of local search and mobile web usage presents an opportunity for national organizations - and recruitment marketers - to hypertarget talent through display ads. Find out a few ways this content can be localized to better attract best-fit candidates....
Read MorePosts Tagged ‘display advertising
Banner Advertising Success Not Always Measured By CTRs but Candidate Loyalty
Organizations are beginning to evolve, judging the effectiveness of talent acquisition campaigns by a shift in the brand’s relationship with its intended audience - not by immediate clicks or actions. These results are less instantaneous but more valuable in the form of candidate loyalty/favorable views of the company and can be achieved through banner advertising....
Read MoreRecruitment Display Ads Not One-Size-Fits-All
Recent research reaffirms the fact that localized marketing is critical for effectively relating to target audiences. And this isn’t just for consumer brands. Recruitment marketers must be aware of the opportunities that come with personalized advertising and take advantage to compete for top talent....
Read More3 Steps to Being More Effective with Recruitment Display Advertising
For recruitment display advertising, targeting is far more important than volume. Follow these three steps to be more effective in the online space and create lasting candidate relationships....
Read MoreRecruitment Display Ads Becoming More Relevant to Job Seekers [CHART]
Technology has made it easier to target job seekers online. In fact, recent studies show U.S. Internet users report display ads being more relevant to their individual needs now than they were just three years ago....
Read MoreDisplay Advertising Effective for Building Online Employment Brand
Marketers and ad agencies agree that online display advertisements can do more than elicit a direct-response; they also help build a solid employment brand. ...
Read MorePlacement, Timing & Repetition Matter Most for Recruitment Display Ads
Online display advertising is a great recruitment marketing tool - especially to retarget passive candidates that visit your careers site, but don't apply. A new study reveals three key factors to ensure recruitment display ads reach your target talent....
Read MoreMobile Display Ads 6x More Effective than Standard Banner Ads
eMarketer recently reported that mobile ads for the telecom industry performed six times better than standard browser-based banner ads. Take advantage of mobile advertising in your recruitment strategy with three simple steps....
Read More6 Ways to Improve CTR of Facebook Recruitment Advertising [HOW-TO]
Unless your employment brand is well-known and your jobs are coveted, it’s time to lose the solo logo and start thinking creatively when designing Facebook display advertisements. Here's six best practices for creating recruitment display ads that earn clicks from active and passive candidates on Facebook....
Read More3 Tips to Subtly Retarget Candidates with Display Advertising
Online display advertising is a great way to keep candidates thinking about your company once they've left your careers website - and recapture applicants who click away before completing an application. Here's three ways to effectively retarget candidates with online display advertising....
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