Online ad spend in the U.S. is steadily increasing, and recruitment marketers are relying more heavily on paid search, targeted display ads and SEO....
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SEO Important in Recruitment Marketing, Too [CHART]
[...] focus on taking a proactive approach to building a candidate pipeline through e-mail distribution, display ads, social media and [...]
[...] recruiting departments aren’t thinking about search engine optimization (SEO) when they develop online job postings. Instead, the focus is on describing the position and [...]
[...] through “organic” (or unpaid) search results. For recruiting departments, that means developing career sites that use SEO best practices to attract targeted, online job [...]
[...] What sets you apart from the competition? Why do your best people stay? Your brand promise should flaunt these distinctive features, but first you must consider your target talent and their needs. Only then can you successfully design your message. [...]
[...] content in the world is useless if no one can find it. While SEO should be a larger part of your recruitment marketing strategy, you must also consider job seekers who are already visiting your site. Are they able to navigate [...]