New technology is emerging at unparalleled speeds, and trying to keep up can be costly and confusing. There are, however, a variety of tools that are well worth the investment of your time and money. Take recruitment videos, for instance. In two minutes or less, potential candidates have the opportunity to really experience your company before setting foot in the door…or applying online.
Out of all the recruitment technology that exists today, recruitment videos are probably the most unique and provide some of the greatest value for job seekers, as well as your organization. Not only are viewers able to experience what it’s like to work for and with you, they can also self-select out of the process if they don’t see a fit. Plus, watching a video is much more enjoyable than simply reading a drawn-out job posting with no visuals.
3 Things to Consider About Recruitment Videos
- Just as companies market a product to potential customers in order to maximize profitability and increase market share, they must treat recruitment in a similar manner. Marketing employment opportunities to potential candidates through recruitment videos will help you stand out from the competition and define your company as their employer of choice.
- As you seek to make your product attractive to a customer through the use of commercials, you can use online recruitment videos to highlight what sets your company apart from other employers. For example, use passionate employees to tell their story, showcase your unique offices or other activities within the community. In fact, 2011 stats from CareerBuilder.com show this increases the number of qualified applicants by up to 34% (on average).
- After you have invested time and money in this project, make sure your recruitment videos – and your careers site – are mobile compliant. Nearly half of short videos are now being viewed on mobile devices.
Can you think of any other recruitment video tidbits to share? Join the conversation in our comments section.
Image: sean hobson/Flickr