It should come as no surprise that Internet browsers find display ads more useful and less intrusive when they're relevant to the original search. However, studies show that users look for an educational factor in addition to relevance when judging online advertising, which is especially important when trying to attract talent to your organization....
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[...] For recruitment display advertising, targeting is far more important than volume. For years the advertising model has been that more is better, but targeted impressions (though they may cost a little more) have far greater impact. [...]
[...] Not only will this guarantee you’re reaching the right candidates, it will also help you better predict the response or actions of each [...]
[...] it’s just as easy to click away from a bland or confusing posting as it is to click away from an unwanted ad or a rambling article. Here are a few common oversights that may be keeping the best talent from [...]
[...] strategy. But that’s just the first step. In order to be effective, you must understand your target audience and what they’re most likely to engage with if you want to see [...]
[...] A recession, and the work it takes to recover from one, causes most companies to scale back spending. Often, recruiting takes a hit with hiring freezes and cuts in employment advertising. [...]