The written word is great, but what if it were more… interactive? Thanks to their 3D nature, recruiting videos are a great way to showcase job descriptions and company culture without putting candidates to sleep.
At the Social Recruiting Strategies Conference (SRSC) in Chicago last month, Managing Director of Market Development for the company socialRNA Mike Dwyer discussed a few actionable steps for developing a video engagement strategy. So ditch the goofy glasses and take advantage of the technology available with these three steps.
3 Steps to Engagement Strategy Success
1. Identify an ownable position in the marketplace. In consumer marketing and branding, it’s often said that companies need to figure out their ownable position in the marketplace – or what separates them from the rest to create a real competitive advantage. The same holds true for recruitment marketing and, ultimately, your recruiting videos. Pick your sweet spot, and focus on that.
2. Pinpoint your target audience. While obvious, it’s important to remind you that recruiting videos should be targeted to specific users, just as you would with a traditional job description. Your videos will differ greatly when recruiting for a sales role versus an engineering role.
3. Explore engagement and marketing techniques. Online video is consumed frequently and extremely shareable. And in order to get the most bang for your buck, you’ll want to determine where you should host and share your recruitment videos to gain the most traction with relevant viewers. Some of the more obvious options include YouTube, Facebook, LinkedIn and your careers site, but are there other niche networks and groups you can engage?
Video Job Description Example on YouTube
Recruiting Videos and You
Once you have a strategy in place, it’s time to move on to production. This is, of course, a completely separate process that will require writing, casting, filming and editing to your liking. While it can be a complex project, don’t overthink it too much. It’s just as important for your recruitment videos to be authentic as it is for them to be high quality.
Does your company include recruitment videos on/in place of traditional job postings? Share your tips, tricks and challenges with us in the comments.
Image: Matt Neale/Flickr