YouTube isn’t just for giggling at keyboard cats - it’s the second largest search engine in the world, and one in four Americans watch a YouTube video every day. For employers, this means thousands of candidates are – as Rockwell might say – watching you!
Sixty-four percent of candidates research a company before applying to a job, meaning they Google you, read Glassdoor reviewsand hunt down social recruiting presences – like your YouTube careers channel.
(Yes, you read that right: YouTube careers channel. HR needs their own.)
Corporate YouTube channels are usually chock-full of consumer-facing commercials, TV news appearances and product demos. To sell candidates on why to work at your company, the video content they find on your careers channel can’t be a tour of the Snooze Factory. Or the Yawn Facility. Or the – okay, you get it. Point is, your videos have to speak to candidates in a way consumer videos don’t.
To attract talent that fits your culture, be real, vivid and honest about what your company is all about. Showcase engaging staff to liven things up and sell talent on why you’re one of the best places to work. Remember: before you get a chance to evaluate candidates, they’re making a decision about you.
Once you’ve created a YouTube careers channel, embed videos on your careers website and promote it with a social icon. YouTube videos shared on Twitter receive at least six additional views, so tweet links to individual videos often. Complete it all by adding a YouTube video tab to your Facebook careers page.
Graphic: Jon Nelson. Source: Pew Internet and American Life Project.
Author: Kristin Clifford
Kristin Clifford has parlayed eight years of marketing experience into a sweet social media gig. She’s also a writer and comedian and social media enthusiast. She would never ever call herself a social media ninja, guru, jedi or ninja guru jedi. Mainly because that’s stupid, and who wants a black belt in stupid? Follow on Twitter or connect with her on LinkedIn
[...] are produced for easy streaming on your careers site, within job postings or on social sites like YouTube and [...]
[...] media can (and should) be used for more than just filling open requisitions. Platforms like YouTube provide a space to host recruitment videos that showcase your company culture, while Facebook makes [...]