YouTube isn’t just for giggling at keyboard cats - it’s the second largest search engine in the world, and one in four Americans watch a YouTube video every day. For employers, this means thousands of candidates are – as Rockwell might say – watching you!
Sixty-four percent of candidates research a company before applying to a job, meaning they Google you, read Glassdoor reviewsand hunt down social recruiting presences – like your YouTube careers channel.
(Yes, you read that right: YouTube careers channel. HR needs their own.)
Corporate YouTube channels are usually chock-full of consumer-facing commercials, TV news appearances and product demos. To sell candidates on why to work at your company, the video content they find on your careers channel can’t be a tour of the Snooze Factory. Or the Yawn Facility. Or the – okay, you get it. Point is, your videos have to speak to candidates in a way consumer videos don’t.
To attract talent that fits your culture, be real, vivid and honest about what your company is all about. Showcase engaging staff to liven things up and sell talent on why you’re one of the best places to work. Remember: before you get a chance to evaluate candidates, they’re making a decision about you.
Once you’ve created a YouTube careers channel, embed videos on your careers website and promote it with a social icon. YouTube videos shared on Twitter receive at least six additional views, so tweet links to individual videos often. Complete it all by adding a YouTube video tab to your Facebook careers page.