I know we have stressed the importance of using mobile recruitment; but the latest statistics tell us mobile usage is not going to slow down anytime soon. Nearly half of American adults own and use a smartphone. A number that continues to grow. Research on mobile users revealed that 93% use their phone to regularly access content and information. In another survey, 80% of users don’t leave home without their smartphone and use it 83% of the time on the go.
Considering these trends, getting in front of mobile job seekers is the easiest way to get more bang for your recruitment buck. With a few key upgrades to your careers website and connecting offline messages to the web, you can reap benefits from mobile-optimized recruitment before your competitors jump on the band wagon.
5 Benefits of Mobile Recruitment
- Few Barriers: Do you have a mobile-optimized careers site? If you’re not sure, use your smartphone and look to see if the site appears more streamlined than on your desktop computer. Few employers have made the upgrade, but converting your careers site to a mobile-optimized version gives job seekers a better and simple browsing experience. Mobile career sites load faster, make it easy to submit an application and allow users to provide their contact information to learn more about your company.
- Enhance Targeting: Geolocation technology (or GPS) allows employers to target talent by their exact location. With this information, employers can communicate in real time about job opportunities and in person career events based on the geolocation of the job seeker.
- Connection: People no longer wait until they are in front of a computer to check email, search for information or use social networks. Today, one of the first things we do when waking up, is check our phones and often the last thing we do before going to bed. We are constantly connected all day.
- Minimal Cost: Upgrading your careers site for mobile is an affordable, one-time investment. For an advanced recruitment presence, develop a mobile careers application (or app) or set aside budget for per-message carrier fees required to send individual SMS text messages out to your talent network.
- Greater Response Rates: Text messages received on a mobile phone feel more personal, producing a higher response rate than traditional advertising. More importantly, passive candidates are more likely to engage with a private message without fear someone at their current job will find out.
These 5 benefits are just a few of the benefits mobile can offer your recruitment strategy. With more and more people using smartphones, now is the time to get your jobs in front of them wherever they go.
Image: Blake Patterson/Flickr