As with anything in recruiting or recruitment marketing, new concepts and tools should not stand alone, but as part of a comprehensive strategy. And talent communities are no different. If you want them to work as an employer branding tool to get candidates talking with your people and interested in your organization, you have to incorporate it as a single component of many.
Talent Communities: Where to Begin
While there is still speculation on the feasibility of a thriving community filled with job seekers and current employees, you have to start somewhere – and that somewhere is internally. Because the approach to developing an internal community is not so different than developing one externally, the transition should be fairly smooth, once you’re up and running.
However – like those externally – internal talent communities don’t just happen. They must be grounded in support from leadership throughout the organization, but given the opportunity to flourish naturally, without a great deal of restriction or control.
Placing Trust in Your Employee Brand Advocates
One of the key issues with talent communities (not including the time commitment and engagement factor) is that many companies find it difficult to pass the reins to employees, rather than just the public relations or marketing team. But the success of a community – whether internal or external – revolves around those who actively participate in it, and this means top performers from all departments, speaking openly about your culture and your brand.
Of course, there should be some general monitoring put in place, but trying to completely purify each and every message will only kill any authenticity that may exist. And while it’s natural to worry about a lack of control once you go public, internal talent communities give you the opportunity for trial and error and to test your processes and policies ahead of time. Remember, there’s always an opportunity for things to go wrong, but you have to see beyond those potential risks to really understand the benefits that talent communities create.
Has your organization taken an internal talent community externally? Tell us about your experience and struggles in the comments.