How can Twitter be used to attract new talent, engage job seekers and build employment brand? Instead of telling you, we're letting some of the best of the Fortune 500 show you how it's done....
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Author: Mandy Cornish
Mandy Cornish graduated with a degree in journalism and when that didn’t pan out (surprise, surprise), she found a new home in social media marketing. She also works to create unique events throughout Chicago with her company, Booth25. Connect with Mandy on Twitter @setsko or at linkedin.com/in/amandacornish.
Aon Corporation (@AonCareers) uses Twitter to share job information, career advice, general updates and company culture. Check us out!
Thanks for the suggestion! @AonCareers is a great example and is now on the list
We’re not a Fortune 500, but we’ve had some success at Forrester Research with Twitter recruiting over the past year, and have now made it a priority- @ForresterJobs
Love this, Missy! Really great mix of posts. Would love to chat more about the success you’ve seen. Possible case study? You can reach me at autumn@talentminded.com
Thanks!
@intuitcareers has been tweeting career advice, jobs, Intuit news for a couple of years now – contact me if you need any details – gail_houston@intuit.com
[...] Using Twitter to Recruit: Tips & Examples from Fortune 500 Companies – TalentMinded As any community manager is sure to tell you, the larger a community gets, the more daunting it becomes. We’re always tickled pink when a major corporation takes the time to interact with followers and share job seeker tips. [...]
[...] talentminded.com – Today, 7:11 AM [...]
I manage GEICO’s two recruiting Twitter accounts – @GEICOCareers is our main channel for communication and engagement, and @GEICO_Jobs is our job feed. Thx – Shannon @shann346
Thanks for sharing, Shannon! I like that users have the ability to simply follow the jobs or also engage with your career-related posts. Very cool..
Autumn
[...] more at TalentMinded. Tagged as: Innovation, Recruiter Advice February 26, 2012 at 9:30 am Share this [...]
[...] According to Sutton, the company began using the @ForresterJobs account to see where recruiting was going because they believed the platform would provide value to both the organization and potential recruits. Over two years later, Twitter has become an integral part of their overall recruiting strategy. [...]
TripAdvisor is doing a great job of communicating with their followers via conversations and contests. Check out @TripAdvisorJobs. Where hiring is a true social experience.
Thanks for sharing your Twitter jobs handle. I especially enjoy how the Tweeter (you or the community manager) shares job seeker/resume tips instead of simply advertising jobs. Good stuff, keep it up!
[...] not quantity – that matters here. As a minimum, we recommend that you build your presence on Twitter, YouTube, Facebook and LinkedIn to reach the widest audience with your employer brand strategy. But [...]
[...] using Facebook, Twitter and other social platforms in recruiting may still be scrutinized by some, there’s no denying [...]
[...] Engage. Don’t have a Twitter account yet? You might want to reconsider and get Tweeting as Fortune 500 companies recruit via Twitter! Tap into Listorious and other hashtag monitoring tools and use a college app to be part of the [...]
[...] in LinkedIn groups and post jobs, establish Twitter "Careers" accounts, use job-relevant Twitter hash tags, create Facebook pages, and develop YouTube [...]
[...] many large organizations already use Twitter, it’s often a missed opportunity for employer brand building. Because Twitter has more than 100 [...]