During the 19th century, someone wishing to make an impromptu speech would flip an empty soapbox on end and step up. This unique platform enabled him to shout his message to the world (or at least to those within earshot). A modern version of the soapbox is the blog, a dynamic space dedicated to the sharing of information on just about any topic.
Why Blog?
Both the soapbox and the blog make it easy to communicate with those interested in your message, and recent estimates indicate that there are currently over 122 million U.S. blog readers.
Because today’s tech savvy job seekers conduct thorough research of potential employers online, launching a dedicated careers blog about your company is an effective way to talk to your talent community and develop your employment brand.
A blog acts as a blank canvass to tell your story, share timely updates and showcase your culture, people, work and outreach. For example, Microsoft’s JobsBlog boasts an assortment of employer brand building content, ranging from employee video contests to mustache-clad employees participating in Movember. So, what areas should your blog cover? It’s important to develop a strategy and go from there, but here are four topics that can get you started:
- Community and Culture
- Star Employees
- Unique Benefits
- Notable Accolades
By including an interesting mix of content, a careers blog can give readers positive insight about your company, making a position with you the desired outcome. Whether you share original blog posts, industry news, photos or videos, the ultimate goals is to provide compelling content that will keep target talent coming back for more.
Already have a careers blog in place? Share your links and samples with us in the comments, along with tips and tricks to get your readers talking.
Image: daretoeatapeach/Flickr
Author: Katy Zimmerman
As a self-proclaimed social media junkie, Katy has helped numerous companies extend their brands into the ever-evolving world of new media. With over a decade of experience in marketing and PR, she is currently a social media consultant and freelance writer. Katy is a cake decorating extraordinaire and a proud mother of two little boys. Connect at linkedin.com/in/katyzimmerman.
[...] month, we talked about the blog and how it acts as a modern day soapbox for individuals and brands alike. But instead of recapping [...]