Ever heard someone say consumer brand is employer brand? While some may disagree, new stats show a negative job seeker experience often results in negative feelings toward a company's products and services....
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[...] an organization that values having a positive image and a well-developed employment brand, it is critical to give a voice to your applicants and the talent you hope to attract in the future [...]
[...] For many companies, casual Fridays are considered an employment perk. For others, they’re an everyday occurrence. So, how do your recruiters dress? What impression do you think it leaves on candidates? And how does it affect your employer brand? [...]
[...] candidates have of their experience when applying to and/or interviewing with an organization can impact their consumer behavior with that company as well. Think about it: if you felt mistreated, frustrated and all around [...]
[...] develop a functional recruitment marketing strategy. Need a visual? Picture a Venn diagram of both consumer and employer brand overlapping under the master brand [...]
[...] no question that consumer brand and employer brand are closely tied. If either a candidate or a customer has a bad experience, [...]
[...] is that both customer and candidate experience are important and can greatly influence purchase and application decisions. And it’s also true that you can’t fake either one, so you have to get it [...]
[...] mold and sell. And while we can do these things to a certain extent, the reality is that both consumer and employment brand are comprised of external perceptions and the feelings or recollections that [...]
[...] be approached differently. But no matter your opinion, there’s one thing that’s certain: candidate experience can directly impact [...]
[...] On the forefront of many industry conversations is candidate experience and how it impacts brand perceptions and even the bottom line. But instead of focusing too much on the potential solutions, we’ll talk [...]