Does your company or product need a little extra pep? We can all improve on our advertising but most of us have limited funds to get the word out. Don’t be discouraged though! There are plenty of ways to create the cheering section you want without the extra dollars. The truth is, no matter how much you invest in advertising, nothing gets a crowd on its feet faster than a happy customer- especially when that customer is leading the squad.
One way to find the perfect cheerleaders to boost your sales and social media exposure is with Brand Ambassadors. Brand Ambassadors are actual customers who use and like your product or company enough to tell the world about it. This can be done through blogs, tweets, Facebook posts, or even word of mouth. The best Brand Ambassadors are a perfect match for the target audience you are trying to capture. It’s a win-win!
Here’s how you can begin assembling a cheering section for your company.
1. Hold tryouts: Entice customers with a brand image. The most successful companies know they are selling much more than a product or service, they are selling a lifestyle. A company like Lululemon offers people an entire philosophy about living well and connecting with their community. While you certainly hear customers talk about Lululemon’s clothing and products you also hear about their blog, yoga for cycling, and yoga in the community. They practice a lifestyle and brand ambassadors for this company showcase that image to the world.
2. Choose the team colors: Ready to nominate your new ambassadors? First make sure you have the rules and regulations down. Consider important details like the names of your ambassadors, how they are chosen, and what they will receive. Can anyone apply to be an ambassador or will your company choose them? Make sure this is fully explained to both the employees and potential customers. You should also create a way to keep tabs on the success of your brand ambassador program.
3. Assemble the squad: Once you’ve decided how best to run your program it’s time to choose the team. Be sure and invite customers who are online savvy and have a strong social media base. You should always choose consumers who are promoting your brand on their own. Don’t make the mistake of taking on those who will promote anything as long as they get something in return. When you’ve narrowed your list down it’s time to send out the invitation. Contact your biggest fans using clear and concise email about the brand ambassador program. Make sure you include their title, benefits, and expectations.
4. Keep the team motivated: Once you’ve started your brand ambassador program it’s important to keep the team happy. Make sure they are receiving rewards and attention on a regular basis. You can offer special deals and insider discounts, fun freebies, and elite information. If your brand ambassadors are local you can try hosting events for your biggest fans and best customers. Make it fun! Remember, this is your cheering section.