So, you’ve decided to implement recruitment ads into your overall recruitment marketing strategy. But that’s just the first step. In order to be effective, you must understand your target audience and what they’re most likely to engage with if you want to see results.
MediaMind recently compiled their seven best practices for building smarter ads into a compelling infographic that outlines not just the ‘whats’ of advertising, but the stats to back them up. And if you hadn’t guessed, placement, timing and type are among the winners.
As with all recruitment marketing material, an engaging format is key, and we see that again here, with the number one mention being video – and more specifically, a video that’s automatically initiated. To find out more ways to improve the effectiveness of your recruitment ads, read on.
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Infographic: MediaMind
Publication: Econsultancy
Date: January 5, 2012
[...] specifically, results boiled down to whether content covering benefits or features would be most effective. And as you might expect, they weren’t very [...]