If you’re posting your latest opportunities to your Facebook and Twitter careers accounts, that’s great. But are your job listings nothing more than a monotonous feed with no commentary?
Social media users can spot a bot from a mile away. And if you’re not initiating conversation, your community won’t respond. Here are six ways to liven up your job listings on social media platforms to attract new community members and ultimately new talent:
1. Write to Sell
In social media, you only have a couple sentences – or 140 characters – to entice job seekers to click. Use this opportunity to add a little personality by providing interesting facts, a great starting salary or a sense of urgency to your new job listings.
2. Target an Industry
Several similar opportunities make for a more interesting post – whether it’s three new nursing jobs or all of the latest openings in HR. Tell an industry joke or share relevant news to catch the attention of those within your target audience.
3. Showcase the City
If you’re a national recruiter, add city skyline and other landmark photos to each of your job listings to catch the attention of job seekers. Those who live (or want to live) in the city may appreciate local humor and sports fodder as well.
4. Add a Photo
If you don’t have an in-house photographer, fear not because you can still skip the generic stock photos. Sites like Flickr offer Creative Commons imagery that can be used for free as long as you give credit. Plus, if you always include a photo in your Facebook posts, you can group them into albums like “Our Latest Opportunities” for easy sharing.
5. Use Hashtags
On Twitter, job listings should be accompanied by a couple of relevant hashtags for search purposes. They can be industry-specific (like #marketing) or more general (like #jobs).
6. Break Up the Job Listings
Include posts regarding awards you’ve won, philanthropies your employees are involved with, the benefits of working at your company and more. These mini advertisements build recognition, respect and — most importantly — a personality for your organization.
Can you think of other ways to spice up social job listings? Share your ideas and live examples below!
Image: lju photo/Flickr
Author: Aubre Andrus
Aubre Andrus is a freelance writer and official word nerd based out of Madison, Wisconsin who specializes in creative copy with a fresh and fun kick. This word warrior has championed all types of written wonders as a tech blogger, social media consultant, web copywriter, national magazine editor, and reporter. She’s acted as the voice of much-loved brands including American Girl, EXPRESS, and WIRED. Catch up with @aubreandrus on Twitter or visit aubreandrus.com.
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