Twitter offers vast opportunity to reach active and passive talent, but mastering the art of Twitter recruitment takes time to deliver huge returns. Don’t get discouraged!
Here are 5 simple steps to grow your Twitter following and ensure your tweets are regularly re-tweeted by followers and their networks:
- Make it easy. You’re asking people to trust the link in your tweet, so make sure it pays off. Write compelling job descriptions that link to easy-to-navigate pages. Don’t make people dig for your job once they’ve clicked through.
- Keep it short. Your tweets should be simple and filled with appropriate hashtags. (If we lost you at hashtag, read this quick guide to Twitter terminology). For example, when sourcing an IT developer in Atlanta, phrase your tweet this way: “Calling #IT nerds – developer role in #Atlanta, great pay & benefits: <insert shortened link>.”
- Do your research. Use Twitter’s search function or online directories like WeFollow, JustTweetIt or Tweetfind to idenfity influencers among specific professions or target talent groups. Keep an eye out for hashtags commonly used for specific industries in which you hire. And, join in conversations like #HireFriday that have been started by other Twitter recruitment marketers.
- Monitor results. Watch who responds to or retweets your content. Look for trends in times or specific days when your content gets the most traction. Use this information to fine tune when and what you tweet. URL shorteners and Google Analytics are quick ways to see if Twitter is referring traffic to your web properties. If your followers are growing and don’t see a gradual increase of traffic from Twitter to key URLs week over week, adjust your strategy or message. For example, re-tweeting other users and publishing fewer self-serving links could improve the click-through rate on the links you do share.
- Be active. Check out WeFollow’s list of influential recruiters to see how some of the best recruitment marketers use Twitter to share jobs and relay their company’s employment value proposition. You’ll notice not all tweets are related to open reqs. Influence is tied to being relatable, so as a way to start a conversation these hiring managers and recruiters post or retweet items that aren’t related to recruitment. A balance of transparency and value is what will draw in legions of dedicated followers.
Bonus tip: If you have a Twitter account already, check out your Klout score and see how influential you are. Use this as a benchmark to compare yourself to other recruitment professionals as you hone your skills. While on the site, network with Twitter influencers by giving out +K for subject matter expertise.
Photo credit: Teknique Clothing
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