There is constant talk of social media, mobile job apps and talent communities in the recruiting world today. And while those tools (amongst several others) are becoming integral to the success of many organizations, we must not forget that an effective recruitment marketing strategy is grounded in data.
While data should not stand alone, using it to inform your decisions will make it easier to position your company in the market and reach target talent by understanding where you can make the most impact, improving candidate messaging and monitoring your own performance.
3 Ways Data can Guide Your Recruitment Marketing Strategy
1. Understand where you can make most impact the fastest. Data can be used as a diagnostic tool. It allows you to see where your company is performing best and where you have the biggest opportunity to improve so you can put your resources toward what’s going to make the biggest difference for the business.
2. Improve messaging to talent. Knowing where the best candidates are is just a part of a great recruitment strategy. Knowing what they care about and customizing your messaging to the things that are most important to them will allow your company to attract the most qualified talent before your competition.
3. Monitor performance. The recruitment world is changing very quickly, so it’s important to experiment with different ways to attract best-fit candidates. In doing so, however, it is critical to measure your efforts so you can focus what’s effective and adjust the strategies that aren’t working.
Using data gives you a competitive edge because it’s something many employers overlook. But launching your recruitment marketing campaign without it could mean a lower ROI. By coupling intelligence with social, mobile and other interactive tools, you’re creating a well-rounded strategy that’s prepped for success.
How do you map out your recruitment marketing strategy? Does data drive your efforts?