Social, mobile and video. We can’t stop talking about their endless possibilities for sourcing, recruiting, brand and community building. But what happens when key components are mistakenly left out? While unintentional and seemingly small, these errors can seriously derail your success. Remember, video may have killed the radio star, but these big blunders can lead to the demise of your recruitment video efforts.
Don’t Kill Your Recruitment Video By…
1. Creating without a purpose. As with anything, you can’t have a strategy without a purpose, and creating a recruitment video is no different. Before you jump in to casting, scripting (or not), etc… be sure you know what your end goal is. Are you recruiting for a single, hard-to-fill position or showcasing your employer brand across the organization for all job seekers? Determining this up front will make it easier for you during production and will yield a more effective final product.
2. Skipping the call to action. It’s a small but important piece of the puzzle, and – unfortunately – it’s easy to forget. We know that videos are incredibly engaging and make for a more enjoyable job search for many candidates. We also know that they’re beneficial in that they make it easier for job seekers to either relate to your people and culture or self-select out based on what they see. And while it may seem obvious that the next step would be to apply to the accompanying job posting or head to the careers site to check out more opportunities, not instructing viewers on that next step may cause unwanted drop-off.
To be most effective, it’s a good idea to put a call to action with the post and within the recruitment video itself because you never know where your employees or other viewers will want to share it.